Thursday, August 16, 2007

Why You Must Absolutely Have A Website?

by: Mark Gerrard

In today’s culture, a website represents your business card – even if you don’t have a business! Your child may have a website, your neighbour may have a website and even your local place of worship has a website.

A website allows you to communicate – keep in touch with as many people as possible while at the same time minimising the cost of doing so. Can you imagine the cost of consistently printing and mailing to 2000 loyal customers every month?

A website cuts down on your total cost of postage and your everyday word processing software cuts down on physically writing out every greeting or piece of correspondence.

However, a website does the one thing that you’re always looking for: a website helps to free your time.

Your time is the most precious commodity that you’ll never be able to get back. You’ll never be able to play that magnificent round of golf, go vacationing with the family or watching your child perform in their school play if you’re constantly trying to free yourself of responsibilities.

A website is a lot of work to start. That’s the truth. The best way to look at your website is to view it as your own body. When you put the right fuel (food) in your system your body runs efficiently. You aren’t constipated, you have lots of energy and you feel great. Combine this with a little exercise and you’ll live a fairly long life. When you start feeding yourself bad food, you start to feel tired and irritable. You may gain weight and start outgrowing your favourite clothing.

That’s the same thing that could happen to your website if it gets neglected. Just like your body, a website starts to deteriorate. The pride that you showed at having a website disappears and your website suffers.

If you still have doubts about having a website, think of it as your on-line sales centre. Imagine having a system that can take your orders when you are asleep. Or a system that will allow you to take a holiday and monitor your sales if you like without asking a sales manager? Maybe you don’t want to hire and train a new employee to take your orders and to know your sales process. A website helps you be better at what you do, not what you shouldn’t.

Sunday, August 12, 2007

Advertlets : How to roll?

Need to make more money with your blog? Tired of international blog advertising programs that display advertisements irrelevant to your blog readers? Tired of making little money from international online advertising programs, because there aren’t enough advertisers for your region?

Advertlets provides targeted advertising through the means of real time demographics profiling for your blog - meaning, you get local advertisers, matched with the target audience for your blog. We wouldn’t show ads on your blog for make-up and high heels if we found you had 80% male visitors, for instance.

They offer you interesting formats to display advertisements - sidebar ads, and also sponsored polls. You can even make money getting paid to review local products and services.

You don’t just get paid: they also provide their innovative polling system for your use - find out what who your readers are, by putting up the demographics polls for users to submit their details. This way, you get a unique service to learn more about your blog readers even before you make your first dollar with us.

They are in a good position to do this - the developers of Advertlets, Josh Lim & Associates have been in digital marketing for many years, and have provided web design services for many prominent local clients. Hence, this existing relationship with current Josh Lim & Associates clients gives us greater confidence and credibility to procure lots of advertising for bloggers within the Advertlets Network.

Lastly, they allow bloggers to vote on new site features and advertising formats, which allows them to upgrade the Advertlets Network over time, to suit your needs even more.

Wednesday, August 8, 2007

Advertlets : What is the benefits?

Signing up with Advertlets has its benefits, for both advertisers and bloggers.

Advertisers

  • get to target the right demographic for their advertising, since we profile each blog individually
  • make their message count
  • associate themselves with Malaysia’s new wave of dynamic personal content publishers
  • demonstrate their relevance by utilizing new tools for communication
Bloggers
  • make more money through targeted advertising, relevant to their blog readers
  • get to find out more about their own blog readers
  • get access to free website tools to upgrade their blog further
  • monetize what they love doing

Find out why we’re better that the rest. Check out this chart that

compares us and our nearest competitor.

Monday, August 6, 2007

August issue : Want to know about Advertlets.com?

Advertlets.com is an Asian blog/weblog advertising network that offers the remarkably sensible proposition of targeted, unintrusive advertising that benefits the online advertising and blogger community, as well as their readers.

Bloggers get better advertising that is relevant to their readers, and advertisers make their advertising dollars and their message count.

Through a system that allows the collection of real-time demographics, and also allows bloggers to make their own custom polls, we are different from anything out there, at least until our competitors start copying us.

And for site visitors: Web 2.0 convenience ensures that visitors don’t have to leave the blog currently viewed to take any poll. Our blog widget allows for multiple polls questions within a limited space - no long load times or reloading needed.

And with functions to rotate the ads being shown (ever saw an ad you wanted to click, but it refreshed and disappeared before you could click it?) , as well as the ability to voice opinions on ads (tell the advertiser what you like - and what you don’t), users have control over their online blog advertising experience that wasn’t possible before.

Advertisers make their message count. Bloggers make more money doing what they love. It all makes sense at Advertlets.com - Asia’s Better Blog Advertising Network.